Tips and Facts about the Brazilian Keratin Treatment!

The latest and greatest from Dario Salon!

Hello friends and family!

Today, the family here at Dario Salon would like to let you in on a little secret! We want to share with you all the inside information about a procedure we perform with great skill here at the salon, and that is The Brazilian Keratin Treatment (B.K.T.). Do you have course, curly, and unruly hair? Well, read on because we may just win you over to make an appointment to smooth, straighten and make your hair beautiful for months! Treat yourself- It is the holidays, right?

First we’re going to answer some of the common questions that most people have about the BKT!

“What is this new hair straightening frenzy all about? There are so many of them!”

-Ladies, regardless of the brand name (Brazilian Blowout, Global Keratin Treatment, BKT), most modern-day chemical staighteners rely on a substance naturally found in our hair called keratin that, in treatment form, fills the gaps in the cuticle to add shine and strength, in turn smoothing and de-frizzing hair.

“What is the Brazilian Keratin Treatment?”

-Loaded with botanical extract acai, lipids, amino acids, and keratin, the Brazilian Keratin Treatment is the newest way to smooth hair. Unlike other straighteners, which physically alter the curl pattern, this one is more of a frizz reducer since it is filled with keratin to strengthen and condition. Some staighteners harm hair, the Brazilian Keratin Treatment works to reverse past damage by infusing hair with keratin to improve its overall health. So it doesn’t damage your hair like old curl reducers! It’s actually good for your hair!

“I hear it is a very long process. How long does it really take?”

-True! All straightening treatments are a process! This treatment is time-consuming, labor intensive, and is only as good as the stylist performing the treatment. It’s a very hard process and some people don’t get good results because their stylist doesn’t run the iron through the hair enough times or the use sections of hair that are too long.

-It’s a great thing that we have amazing stylists like Shannon, Jamie, Jessica, Erica, and Dario! All of them are certified to do this treatment and all have multiple clients who LOVE their results and come back for more! This process takes 3-6 hours, on average, from start to finish.

- 1. Wash hair thoroughly with a clarifying shampoo... twice. 2. Towel dry. 3. Apply product all over hair, section by section, 1/2 inch away from scalp (varies on desired results) 4. Blow Dry Hair 100% 5. Last but not least, Flat Iron. This step is sometimes unnecessary and often varies according to desired results as well.

“If it’s going to take 3-6 hours, is it worth the process?”

-Absolutely! First let me remind you that we have the latest gossip and fashion magazines to help the time fly, along with many flavors of hot or cold tea or coffee to ensure that the hourly process is enjoyed rather than dreaded! Straightening treatments last on average, close to 5 months! So, 5 months of never having to lay a straightening iron on my hair? SIGN ME UP!!!

“Who’s this treatment really for? Would I be a good candidate for this treatment?”

-GREAT NEWS! Straightening treatments are for all hair types, including damaged and colored hair, and even those who want to eliminate frizz while still keeping some bend!

What are the DO’s and DON’Ts after I’ve had the BKT?

-It is crucial not to wash or wet your hair, or pull it back for the first three or four days. Any bends will disrupt the process and may leave a mark. Also, you can only wash with sodium sulfate-free shampoos. If you use anything else, you’ll strip the treatment out of your hair. Conveniently, we have a great line of sulfate-free products that you can purchase at the salon that work great with the BKT products!! You’re welcome J

“Will I have to blow-dry my hair or straighten it ever again?”

-Ladies, this is the best part! After your wash you do not need to do anything UNLESS you are desiring a certain look that requires more volume (with a blow-dryer) or a straighter, sleeker look (with a flat iron).

Now, for the fine print…

Of course, like anything else with chemical ingredients, the Global Keratin Hair Taming System has some effects, First Aid Procedure and other information that must be told so we are going to share all the facts with all of you with integrity and honesty because that’s what our clients deserve J

Emergency Overview:

This product is intended to be used only by licensed professional hair dressers. The professional should be aware of the necessary precautions and how to act in case of an emergency.

Acute Exposure Effects:

1. Skin: May be irritating to the skin. May cause allergic reactions.

2. Eyes: May cause moderate irritation upon contact.

3. Inhalation: When expose to high heat, may cause sore throat and coughing and shortness of breath.

4. Ingestion: If swallowed, may cause nausea.

Repeated Exposure Effects:

1. Skin: May be irritating to the skin. May cause allergic reactions.

2. Inhalation: May cause sore throat, coughing and shortness of breath.

3. Ingestion: If swallowed, may cause nausea.

Emergency and First Aid Procedures:

Skin: If irritation occurs, immediately flush skin with plenty of water.

Eyes: If product gets in the eyes, flush with running water for at least 15 minutes keeping eyelids open. Get medical attention.

Inhalation: If inhalation causes sore throat, coughing or shortness of breath remove person to

fresh air. Seek medical attention.

Ingestion: Call a physician immediately.

Composition and Information on Ingredients:

The complete ingredient list for the finished product is as follows: Aqua, glycerin, and proprietary keratin blend Juvexin, cylcopentasiloxane, Phenyl Trimethicone, Butyl Glycol, PEG-12 Dimethicone, Stearyl Alcohol, Dimethicone, Propylene Glycol, Coco Nucifera (Coconut Oil), Cetearyl Alcohol, Hydroxyethylcellulose, Hydolyzed Rice Protein, Acrylates/ C10-30 Alkyl Acrylate Crosspolymer, Polysorbate 20, Disodium EDTA, Red No. 33 (Strawberry, Chocolate) CI 17200, Yellow No.5 (Chocolate) CI 19140, Chocolate: Theobroma Cocoa Seed Butter, Strawberry: Fragaria Vesca Fruit Extract, Disodium EDTA and:

Other Information:

To the best of our knowledge, the information contained herein is accurate. However, neither Global Keratin nor any of the subsidiaries assumes any liability whatsoever for the accuracy or completeness of the information contained herein. Final determination of suitability of any material is the sole responsibility of the user. All materials may present unknown hazards should be used with caution. Although certain hazards are described herein, we cannot guarantee that these are the only hazards that exist.

PHEEWWWW!

Seems like QUITE a lot doesn’t it? Just another thing we add to the list of crazy things women do to be beautiful! The Brazilian Keratin Treatment is just that- a treatment. For gorgeous, shiny and healthy hair book an appointment with us at the salon today or call to make a consultation appointment to talk to a stylist if the BKT is right for you! Please note that we take all necessary precautions and MORE to make sure that it is a great experience for all in terms or comfort, safety, and an overall enjoyable experience.

Well, that’s it for us here at the Salon! We hope that you all have a wonderful holiday season filled with love, family and beautiful hair!!